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Why don't colors in the printed piece look like the colors on my computer screen? What's the difference between RGB and CMYK anyway?
RGB - Red, Green, and Blue are "additive colors". If we combine red, green, and blue light you will get white light. This is the principal behind the television set in your living room and the monitor you are looking at now. Additive color, or RGB mode, is optimized for display on computer monitors and peripherals, most notably scanning devices. CMYK - Cyan, Magenta and Yellow are "subtractive colors". If we print cyan, magenta, and yellow inks on white paper, they absorb the light shining on the page. Since our eyes receive no reflected light from the paper, we perceive black...in a perfect world! The printing world operates in subtractive color, or CMYK mode. In practice, printing subtractive inks may contain impurities that prevent them from absorbing light perfectly. They do a pretty good job with light colors, but when we add them all together, they produce a murky brown rather than black. In order to get decent dark colors, black ink is added in increasing proportions, as the color gets darker and darker. This is the "K" component in CMYK printing. "K" is used to indicate black instead of a "B" to avoid possible confusion over Blue ink. Always deliver your digital images in CMYK-mode! One of the most common errors made by inexperienced graphic designers is submitting RGB files. As a result we must ask if they would like us to convert to CMYK before we send the files for film output. Most of the time, the color change that will occur is slight. However, every once in a while, the color range after conversion is compressed during the transition to CMYK mode resulting in a complete change in color tones. Be warned that there is absolutely no way to get that deep RGB blue using CMYK, no matter how much we want to.
What's the difference between digital and offset printing?
Digital printing is a state of the art technology utilized for short run needs. This form of printing is often called direct to press. There are no plates or costly make-readies involved and your proof is a press proof directly off the press. Offset Printing is the age old standard of printing all printed matter (catalogs, product sheets, brochures, mailers, etc.) with ink, paper, and blanket transfer of image to paper. This form of printing requires a proof of your supplied graphics in the form of an Epson, Kodak, or traditional match print proof for approval. Once approved printing plates are made, the technical set-up of the press begins. This form of printing is used when quantities of 1,000 or more units are needed.
What is 'Proofing' and what things should I look for?
Whether you have a short run project or conventional offset run to print, you will always receive a proof before the process begins. Your proof is your final representation of what your job will look like in print. It is very important to read all proofs for content, font style, graphic placement, and graphic alignment. In many cases something in your file did not translate properly to a rip or another problem changed font or type style slightly. This is your opportunity to proof read copy and be sure everything is in order before the print process begins. It is also important to realize that the paper you print on my or may not be as white as your proof. In this instance color will differ slightly from your approval of color.
5 Tips For Sending In InDesign Files
When sending us InDesign or Quark files, we ask our customers to consider the following: Your page size should be the same as the trim size for your piece. Make sure the file is CMYK. Make sure you have a minimum of 1/8th of an inch of bleed in your file. Please build your file in single-pages, not spreads. Please use the “Package File" function when you are gathering your files to send to us.
How do I go about getting an estimate from you?
Feel free to either call and talk to one of our customer service representatives or use our online "Quote Request" form.
How long will it take to finish my job?
It often depends on the scope of the project. Smaller digital jobs can usually be done in a couple of days, whereas a larger project may have a week or more turnaround. When you contact us, we will ensure that we give you an accurate estimate for delivery. We will always find ways to work with you and complete your project when you need it.